Migration & Rebuild · Case Study

High-Volume WooCommerce Rebuild

Client type

E-Commerce Brand

Scope

Migration & Rebuild · E-Commerce

Timeline

4 months

Monthly orders

2.4s

Load time

38%

Conversion lift

Data lost

Project overview

From legacy platform to modern commerce.

A high-volume e-commerce brand was running on Kentico — a costly, developer-dependent platform that their team couldn't manage independently. They needed a migration to WordPress and WooCommerce without disrupting live orders or losing SEO rankings.

PLAVI executed a 5-phase migration that moved 4,000+ monthly orders to a new WooCommerce stack with CloudFront delivery and zero data loss.

Migration approach

A methodical process.

Phase 01

Audit & Architecture

Full audit of existing Kentico structure, data mapping, and new WordPress architecture design.

Phase 02

Data Migration

Products, customers, and order history migrated to WooCommerce with full integrity checks.

Phase 03

Parallel Build

New store built and tested while legacy system remained live.

Phase 04

SEO Preservation

All URLs mapped, redirects implemented, and search rankings monitored through transition.

Phase 05

Cutover & Launch

Final cutover executed during low-traffic window with immediate post-launch monitoring.

The challenge

Live store, zero downtime tolerance

The brand processed thousands of orders monthly. Any migration had to be executed with surgical precision — preserving product data, customer records, order history, and SEO URLs — while the live Kentico store stayed operational until the final cutover.

The solution

Phased migration with parallel operation

We built the new WooCommerce store in parallel, migrated all product and customer data in structured phases, and ran both systems simultaneously during a controlled transition period.

Technology stack

Built with the right tools.

WordPressWooCommerceAWS CloudFrontACF ProBricks BuilderKentico Migration

Back to work

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